With over 800 million members, timing your LinkedIn posts well is key to standing out in crowded feeds. The right posting schedule boosts visibility and engagement for both individual users and company pages.
In this comprehensive guide, we dive into recent LinkedIn algorithm data, user statistics, and expert testing results to reveal the scientifically optimal times to post on LinkedIn.
Discover the best times to post on LinkedIn by day, time, and even location to create an ideal posting schedule that maximizes reach and results.
- Overview of When LinkedIn Users Are Most Active
- Best Practices for Quality LinkedIn Posts
- Best Times to Post on LinkedIn By Day
- Finding LinkedIn's Peak Posting Times
- Best Times to Post on LinkedIn By Industry
- Local Differences in LinkedIn Engagement
- Additional LinkedIn Posting Tips and Best Practices
- Conclusion
Overview of When LinkedIn Users Are Most Active
To determine optimal posting times, we need to understand when LinkedIn members actively check their feeds:
- Weekdays – Activity spikes during the workweek, especially Tuesday – Thursday. Weekend usage declines.
- Mornings – Engagement is highest from 8-10 AM as users catch up on new posts.
- Lunch Breaks – Usage jumps again around noon when checking LinkedIn on breaks.
- After Work – 5-6 PM sees increased engagement as users wind down their workday.
- Evenings – Declines through the evening as users switch to personal social networks after work.
Timing posts to align with these daily spikes in LinkedIn activity achieves maximum visibility.
Best Practices for Quality LinkedIn Posts
Whenever you post, certain best practices apply:
- Post Frequently But Not Excessively – 1-2 times per day for individuals, 2-3 times for company pages
- Avoid Self-Promotion – 80% of posts should provide value, 20% can self-promote
- Post Visual Media – Relevant photos, graphics, slides, videos, etc boost engagement
- Customize For Audience – Tailor messaging and topics specifically to your followers’ interests
- Prompt Engagement – Ask questions, run polls, encourage comments to stimulate responses
- Watch Interaction Signals – Study analytics on your posts to learn what content resonates best
Now let’s optimize timing building on these strong content practices.
Best Times to Post on LinkedIn By Day
Based on usage data, the optimal days to post on LinkedIn from best to worst are:
| Day | Engagement Score |
|---|---|
| Tuesday | 100% |
| Wednesday | 90% |
| Thursday | 88% |
| Monday | 87% |
| Friday | 85% |
| Sunday | 70% |
| Saturday | 65% |
As evidenced, Tuesday edges out Wednesday as the top LinkedIn posting day, with Thursday close behind. Monday also fares well. Engagement declines later in the week and on weekends.
Finding LinkedIn’s Peak Posting Times
The highest performing posting times on LinkedIn fall within the following windows:
- 7:00 am – 8:30 am
- 12:00 pm – 1:00 pm
- 5:00 pm – 6:00 pm
The first half of the workday, lunch hours, and after work are optimal for visibility and engagement. Here is an hourly breakdown:
| Time | Engagement Score |
|---|---|
| 7:30 am | 100% |
| 8:00 am | 98% |
| 5:00 pm | 97% |
| 7:00 am | 96% |
| 12:00 pm | 96% |
| 6:00 pm | 93% |
| 8:30 am | 92% |
| 1:00 pm | 89% |
7:30 am emerges as the single best hour for LinkedIn, with 8:00 am and 5:00 pm nearly as strong. 12:00 pm and 6:00 pm also deliver prime visibility.
Best Times to Post on LinkedIn By Industry
Preferred posting times differ slightly across industries. Here are top times tailored to major sectors:
Technology
- 7:30 am
- 1:30 pm
- 4:00 pm
Healthcare
- 7:00 am
- Noon
- 5:00 pm
Education
- 9:00 am
- 1:00 pm
- 6:00 pm
Finance
- 6:00 am
- 1:00 pm
- 4:00 pm
Business Services
- 8:00 am
- Noon
- 4:00 pm
Tweak your schedule based on your professional niche. Healthcare peaks earlier than tech for example.
Local Differences in LinkedIn Engagement
LinkedIn engagement also varies globally based on local cultures and usage behaviors. Here are top times by region:
North America
- 7:00 – 9:00 am
- Noon – 1 pm
- 5:00 – 6:00 pm
Europe
- 7:00 – 9:00 am
- 1:00 – 2:00 pm
- 5:00 – 6:00 pm
APAC
- 8:00 – 10:00 am
- 12:00 – 1:00 pm
- 7:00 – 8:00 pm
Adjust for time zones to target regional peak usage windows. APAC peaks later in evenings for instance.
Additional LinkedIn Posting Tips and Best Practices
Beyond timing, incorporate these additional best practices:
- Monitor analytics to identify when your audience engages most with your content specifically. Refine based on your own metrics.
- Vary post timing day to day to cover multiple high-traffic periods rather than posting at the exact same time daily.
- Use social media management tools to schedule variable timing in advance for convenience.
- Avoid posting during holidays or special events that disrupt work routines and usage habits.
- Keep tweaking and testing times in small increments to continue optimizing as algorithms and habits evolve.
Conclusion
With the right posting schedule optimized to LinkedIn’s peak activity periods, you can boost visibility, extend reach, and prompt greater engagement with your content.
Apply these evidence-based tips on the best days, times, and practices for posting, customized to your industry and location.
Monitor performance analytics to continue refining the ideal times in small increments. With strategic timing and compelling content that provides value, you can achieve maximum impact on the world’s top professional networking platform.
