How to Block Facebook Sponsored Ads in News Feed – Instructions [2019]

Annoyed by Facebook Sponsored Ads in 2019!


You can stop these ads from appearing in your mobile App and desktop. Just follow a few “Ad Preferences” present in you Facebook Settings. 

Repetitive appearing makes your social media life more tiresome.

Every time you see an Ad in Facebook, you need to click “cross” mark.

Once you click  Facebook Ad and follow up, you are letting the social media giant earn some revenue.

Yes, this is how Facebook earns its money.

It has an Ad Manager where typical brands can advertise their ads on Facebook posts.

How to Block Sponsored Ads in Facebook News Feed

To do this, you need to remove your interests, stop  advertisers and businesses from uploading lists of your profile information, disable ads based on your personal information, set ads to “not allowed”, hide ad topics.

Update: In the latest finding, I found that sponsored posts started appearing again. This is because your interests, advertisers list are being populated with different categories, based on your Facebook browsing habits.

So to stop them, you need to revisit the Ads settings page and remove the “new” ad categories. There is no 1-click solution to block sponsored ads. You just have to keep blocking your categories from time-to-time.

These ads are shown to you based on your geographical interests, context, browsing habits, advertiser uploaded list, based on your profile and many other conditions.

Facebook Ads – How they complicate your Social Media Life

Based upon its algorithm, it will display these sponsored ads in middle of your regular posts from your friends and others.

Related –

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Though all ads are not irrelevant, but seeing the same ads again and again, can cause irritation.

Using the privacy policies of Facebook, you can stop each Ad and their notifications. But how many ads are you going to stop?

Facebook keeps bombarding with different ads from different customers and brands. Only a few are relevant to you, if you are not a prolific buyer.

Note : Dornheim told me that last year, Facebook was regularly tweaking the code around its sponsored posts, and the changes often made the posts slip through the ad blocker. This prompted researchers to create entirely new ways of blocking ads in order to keep pace with Facebook’s blocker-blocking workarounds.

Source: https://www.vice.com/en_us/article/7xydvx/facebooks-arms-race-with-adblockers-continues-to-escalate

As we can see in the above article, Facebook keeps on changing it advertising code, to push sponsored posts. So sometimes, even though, you apply the tweaks below, they seem to still appear.

The above video shows where there are “no sponsored ads” appearing in Facebook News Feed in mobile app. It also shows the “ad settings” used by me, to completely block them. 

Settings in Facebook to stop Sponsored Ads

If you feel these ads are boring and stop from appearing in your Facebook News Feed, then follow these steps.

This will apply to the desktop or laptop or PC version of Facebook. The settings are similar in mobile app also.

1. Click the “drop-down” on the top blue bar. (the last option).
2. Click on “Settings”.

3. A new page opens.
4. On the left hand-side, browse through the options.
5. Click on “Ads”.
6. The “ad preferences” page will open.
7. Click the drop-down next to “Ad settings”.

8. The following options are available.

  • Ads based on data from partners
  • Ads based on your activity on Facebook Company Products that you see elsewhere
  • Ads that include your social actions

9. Click on each option.
10. There will be a drop-down box for each setting. For the first two, select “Not allowed”. For the third one, select “No one”.

Note : Sometimes this setting alone is not sufficient from sponsored ads appearing in your Facebook News Feed. You have to block some more settings, given below.

Stop Facebook Sponsored Ads Completely

Instead of completely blocking the Facebook Ads, want to fine tune them? Then the following options will help you.

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1. Your interests.

As said before, Facebook displays ads in your status column based on different conditions. The first condition is using interests based on your activity on Facebook, such as your engagement with certain Pages and ads.

There are different categories to choose under this

1. Business and industry
2. News and entertainment
3. Technology
4. Travel, places and events
5. People
6. Hobbies and activities
7. Family and relationships
8. Food and drink
9. Lifestyle and culture
10. Education
11. Sports and outdoors

and many others.

Under each category these are several other sub-categories. When you hover that item, you can see a “cross” mark at the top-right-hand corner of the item. Click on it, to remove that preference of ads showing in your status history.

If you want, you can add the same item again to your ad interests.

Note: Make sure all the “Interests” under different categories are completely removed to block your ads. Even if a few interests are allowed, you will be bombarded with “Sponsored Ads” again.

Advertisers and businesses

In this category, ads are displayed from advertisers and businesses who uploaded a list with your info and advertised to you. It includes those

– whose website or app you may have used
– Who you’ve visited
– Whose ads you’ve clicked

and more.

Your advertising history is uploaded with lists containing your information. The following are the conditions –

1. These advertisers have run an ad in the past seven days using a list uploaded to Facebook containing your information, typically an email address or a phone number.

2. Facebook matched the uploaded information to your profile, without revealing your identity to the advertiser.

Your information

Some of the Facebook ads that reach potential users are based on the information provided on their profiles. In this setting, you can manage whether you want to see Facebook ads based on certain parameters.

You can turn off the toggle switch to disable ads based on a particular condition of your profile. These include –

  • Relationship status
  • Employer
  • Job title
  • Education
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Under the same setting, there is another tab that says “Your categories“. These help advertisers reach people who are more likely to be interested in their products, services and causes. Some categories are added based on the information you provided on Facebook and other activity.

You can click the “into” mark to remove those categories from the list. Ads related to those categories will not be displayed to you.

Hide ad topics

There are certain topics which are abusive, potentially harmful and pervasive content. You can hide ads about these topics temporarily or permanently. Certain ads will still show up. But this will improve the quality of ads shown. The number of ads you will will not change.

Some visitors have complained that they are still seeing the sponsored posts in their news feed, even after applying these conditions. As mentioned above, it totally depends on the Facebook algorithm system to abide by their policies are not.

The above video is a proof that “no ads are appearing” in Facebook News Feed. I was checking in my desktop browser. Initially I was getting some “sponsored ads”.  But later when I removed all my “interests”, then they stopped appearing. 

Most Important Tip : Make sure you remove these “interests” in all the categories. Also from time to time, make sure no new lists or interests are updated.

A few things you can still try are –

  • Hide few individual ads and check the results after some time.
  • Logout of your Facebook and Messenger account from all devices.
  • Clear all your cache which still hold Facebook cookies that track you.

Last Few Thoughts …

The above settings should help you disable Facebook ads. But if you are intent in receiving relevant ads and block unnecessary categories, you can fine tune the same.

The above tutorial should help Facebook users for better browsing of their status. You can control which ads are displayed. In many aspects this will reduce Facebook revenue, but as a user it will save valuable time and reading information.

10 comments… add one
  • Cheryl

    Did everything above and NO difference! I may just drop Facebook altogether. When I’m trying to watch a video post and an ad interrupts, I’ve started just stopping it and moving on… getting tired of being forced to watch ads and rude interruptions.. I’m so done!

  • Mike Hunt

    Never works and you will never get rid of the ads unless a filter is applied over facebook on the browser that filters out the word sponsor and then removes the ad. All the above only open you up to random ads as you will have no preference for facebook to go off.

  • Susan Bexter

    Useless advice. I visit my ads preferences once a month and ensure I am as locked down as possible. The last week has been horrendous – every 2nd or 3rd post on my timeline is for absolutely irrelevant items. In this week, I’ve checked my ad preferences every day, but can’t stop them coming. This is it for me. No more Facebook.

  • Chris

    It is almost as though Facebook directs you to the ad preferences page so you will browse all their potential advertisers and think about interests you “might as well leave there”. I imagine the algorithm “sees” any interest and spins out all associated interests and uses them to feed you ads. Need one button. “No Ads. Period.”

  • paul

    This does not block Facebook sponsored ads at all.
    My settings were already set to the above but I still get sponsored ads

    • Palla Sridhar

      @Paul: Thanks for the comment. As you know this post was written sometime back with then Facebook policies regarding sponsored ads. FYI, Facebook itself does not adhere to its ad policies and keeps on changing from user to user. So the above method works for some for sometime and may not work altogether. This depends on country, user, place, device type etc. Anyhow I’m going to update the content with my research on this topic soon. 🙂

  • Pip

    I found you article useless as it doesn’t block facebook ads at all, there still very much appear all the time, only now they are only targeted based on ridiculous criteria, such as “you are 18 years old or older”…

    • sandra

      I agree! I have turned everything to not allowed, or no one and yet I still get ads – probably more than before!

      • Palla Sridhar

        @sandra. I’m trying to find a solution for this problem. I will update this guide soon.

  • debora

    I found your article very informative and you had great use of facts throughout the article.
    Thanks for sharing this valuable information with us, it is really helpful article!

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