SEO used to be a simple concept. You optimize your website following certain practices and using a few tools. You hopefully watch your rankings grow.
But with time, search engines have advanced. The ways to attract their attention to your content have become more complex. Let us delve into some of the basic SEO practices.
You need to start incorporating latest SEO principles to push your brand into the limelight.
Use The New Search Engine Page Elements
If you glance at a search engine page you would have noticed different formats being highlighted. You have video suggestions, social media mentions, and rich descriptions all on the same page.
So how do you ensure that your website gets to leverage these new SERP (Search Engine Result Page) features?
Rich snippets and optimized images and videos are essential now for any branding and marketing strategy.
The search engine page results also nod at the influence of social media. Your digital strategy should accommodate that aspect whenever possible.
With more things to do, it is best that you get the experts on the job.
Companies like Submitcore provide SEO packages that cover all the necessary fronts in a professional and detailed manner.
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Keep Track Of Algorithm Changes
Behind the scenes too, search engines are constantly updating and tweaking their algorithms. This is to ensure the best matches and most relevant results.
A search engine algorithm is basically a giant set of rules. This govern whether your website content relates to something a user types into the search box. These rules change or get augmented all the time.
In 2018, there were many changes. Chrome started giving security warnings for non-HTTPS websites. Google introduced the Mobile-First indexing system.
This simply means that if your mobile website is not speedy and updated, your rankings will dip.
Snippets were shortened from the 300+ characters back to a previous limit of 160 characters.
There are many SEO experts such as Submitcore that provides reseller packages. These include sustained White Hat SEO services, customized solutions, link building, reporting.
There is also much more to offer you better ranking even when the algorithms changes.
Content And Voice Search
Search engines are getting smarter and reading content rather than just browsing for keywords.
Yes, keywords still form the fundamentals of content building. But, good quality content rises in rankings more prominently now.
Your content needs to provide an immediate answer or direction to the query of the user. How much time previous visitors spend on your site also factors into your search engine rankings.
The more page bounces (people leaving the page immediately after clicking on it), the less the search engine trusts your website.
Instead of phrases being typed into the search bar, keywords will be of a spoken tone due to the rise of voice search.
This means longer search queries asking for more specific details. If you are handling a local business site, it is time to optimize for voice search.
What Are SEO Professionals Doing?
As the stakes get higher, the efforts need to be more intense. However, many SEO professionals or third-party participants are choosing a wiser route than continuous spending of resources.
SEO reseller packages allow you to service multiple clients by tapping into a vast resource of industry expertise.